Linda Kirsebom

Linda is experienced PR professional from Sweden. She spent more than 20 years in communication and marketing industry, where specialized in the field of FMCG, cooperated with such brands as Procter & Gamble, McDonald´s, Unilever, Absolut Vodka or Nespresso. Her skills were also developed in ICT business, where worked with HP and Skype. Linda held position of strategic advisor and worked at several well-known agencies. She has a strategic view on brands and with her creative mindset loves to develop conceptual brand communications. On the top of that, Linda for while ran her own PR project in Singapore. Currently cooperates with Prat PR Stockholm as a deputy CEO and Creative Director. Linda is very hard worker who never gives up any job, no matter how impossible challenge it may seem at its beginning. Her strength is in the development of a communication strategy, project management and leading clients and their projects across multiple mar-com disciplines. She is particularly interested in the new areas of possibilities where PR is taking a wider role in order to influence people and where the marketing mix is becoming more blurred which requires advisor that can see the best opportunities to reach the final goal. Besides this, she is an excellent team leader who believes that successful projects are always done by the right bunch of communication experts. Her motto is: "It is the whole team effort that makes the great results". Linda loves new challenges that can take her to the next level of public relations.

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REFERENCES

Procter & Gamble, McDonald´s, Unilever, Absolut Vodka or Nespresso